Changelog
Follow up on the latest improvements and updates.
RSS
You can now assign multiple Admins to your Yotpo account, making it easier for teams to manage account access and settings without relying on a single user.
What’s new
- The previous Admin role is now called Owner
- You can assign the new Admin role to additional teammates
- Admins have the same product and account permissions as the Owner
- Account ownership remains limited to one Owner per account
- Ownership transfers are handled through Support
- When changing a role from Staff to Admin, the user may need to log out and log in again to refresh their access
Why it matters
Multiple Admins remove the single-user bottleneck for account management. This gives teams more flexibility, reduces dependency on one person, and improves access management across the account.
Available for all platforms on Pro, Premium, and Enterprise plans.
improved
Customer Management
Merged Shopify Profiles Automatically Sync to Yotpo
Customer profile merges performed in Shopify are now automatically synced to Yotpo Loyalty & Referrals.
When profiles are merged in Shopify, the merged customer record in Yotpo is updated accordingly, combining loyalty data into a single profile.
When profiles are merged:
- Loyalty data (points, rewards, history) is combined
- The highest tier is retained
- No duplicate one-time rewards are issued
To enable this capability, you’ll need to re-login to the Yotpo Loyalty & Referrals app from Shopify to refresh permissions. This is a one-time step. Once completed, all future customer profile merges in Shopify will automatically sync to Yotpo.
*
Available on Shopify & Shopify Plus.
Five new Yotpo Loyalty & Referrals customer metafields are now available for Shopify stores, giving you greater visibility into your loyalty data and enabling more personalized experiences and automation.
- VIP tier name
- VIP tier expiration date
- Available rewards
- Points expiration date
- Points expiration enabled
These fields are automatically synced to Shopify customer profiles and can be used across your store and integrations.
*
Available on Shopify & Shopify Plus.
improved
Loyalty Tiers
Rewards
Base Tier Rewards Now Available in Loyalty Tiers
You can now configure entry rewards and benefits for base tiers directly from the Loyalty Tiers program page. Simply click the relevant cell to update a reward or benefit, just as you would with other tiers.
Note
: Base tier rewards take precedence over general rewards when both are set.*
Available on Shopify & Shopify Plus.
Loyalty Spotlight is a
new on-site loyalty experience for Shopify stores
that brings rewards and points directly into the shopper journey. It helps shoppers discover their available benefits, sign in quickly, and redeem rewards without leaving the page they’re browsing.Built 100% natively within Shopify theme tools, with no code or dev work required.
With Loyalty Spotlight, you can:
- Display a customizable call-to-actionacross key storefront pages
- Show shoppers their points balance, tier status, and available rewards
- Enable fast sign-inandautomatic return to the same page
- Let shoppers apply eligible rewards directly to cartin one click
- Customize the trigger text, drawer content, and appearanceto match your storefront
Early results show a
20–40% increase in reward redemptions
and a 30% increase in loyalty sign-ups
.*
Available on Shopify and Shopify Plus.
A new Dotdigital-built integration is now available in the Integrations Center, replacing the legacy Yotpo-built version.
The new integration ensures:
- Reliable syncing via Dotdigital’s latest APIs
- Flexible data sync, including points, tiers, and referrals
- Event-based automation for loyalty actions (e.g., points changes, referrals)
- Simpler setup, started in Yotpo and completed in Dotdigital
*
Available on Premium and Enterprise plans.
Anniversary reward earning rules now support Shopify’s new Customer Accounts. With the new Profile Creation Anniversary option, you can reward customers based on when their Shopify profile was first created.
This update ensures:
- Compatibility with Shopify’s new Customer Accounts
- More flexible anniversary reward options
- Recognition of customers based on their first recorded interaction with your store
*
Available on Shopify and Shopify Plus.
improved
Customer Management
Multi-Store Improvements
We launched a major improvement to our multi-store feature to provide a more reliable and consistent foundation for loyalty data across all your storefronts.
You can now:
- Use the “Date earned” points expiration policy
- Leverage Loyalty Segments, which now evaluate a customer’s total points balance across all stores in a group
- Track shoppers’ aggregated points balance in reports
- Trigger point expiration reminders to drive engagement and redemptions
*
Available on Enterprise plans.
The Customer Account extension is now available on the Profile page within Shopify’s new Customer Accounts. It was previously supported on the Orders page only.
This update ensures:
- Persistent program visibility across key account surfaces
- Reinforcement of customer value (points balance, tier status, and benefits access)
- A stronger foundation for ongoing engagement
*
Available for merchants using Shopify’s new Customer Accounts.
improved
Checkout
Rewards
Maximum Points Limit Now Available for Any Amount Off Rewards
You can now set a maximum number of points customers can redeem per order when using an Any Amount Off reward. The new setting works alongside the existing Minimum Points Redemption control.
With this update, you can:
- Cap discount liability per transaction
- Offer flexible, variable redemptions with clear guardrails
- Maintain a clean, single-reward redemption experience
*
Available for Pro, Premium, and Enterprise plans on Shopify Plus.
Load More
→