We’ve updated Yotpo roles and permissions to give you more flexibility when managing teammate access.

Two new roles are now available: and .

See the updated Roles and permissions article for a full breakdown of permissions for each role.

You can now get more details about how customers use their Points Drop rewards. The Campaigns table now shows:

You can also hover over existing metrics (CVR and Redeemers) to see both the percentage and total number of customers.

Use these insights to understand how much of your reward customers actually use and optimize reward amounts for future campaigns.

Learn more.

Connect Yotpo Loyalty & Referrals with Mailchimp using the . Sync loyalty data to your Mailchimp audience, create automated customer journeys based on loyalty events, and personalize campaigns using customer attributes like points balance, VIP tier, and referral link.

With the new integration, you can also track loyalty activity on contact profiles and view program statistics directly in Mailchimp.

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Follow our migration guide to switch to the new integration.

The new gives you a clear record of changes made across and , so you can quickly see who made a change, what they changed, and when.

You can now:

Learn more.

You can now combine up to two entry criteria within a tier using or logic. For example, you can require customers to spend $1,000 make 3 purchases, or meet either condition to qualify for the tier.

: Only Amount Spent and Number of Purchases can be combined within a tier. For the other entry thresholds, you can select only one per tier.

Learn more.

. You can now create targeted, time-bound promotions for specific customer audiences directly from the Yotpo admin.

, which lets you instantly award bonus points to selected loyalty members and set a defined period for them to use those points.

Use Points Drops to:

Campaigns also include performance metrics, so you can review audience engagement and purchasing behavior after launching.

You can now use the , making it easier to reward customers based on how often they shop at your store.

Use this new threshold on its own or alongside Amount Spent and Customer Tag-based tiers to build a tier program that fits your loyalty strategy.

Learn more.

We've by adding tier downgrade events to customer rewards history and customer loyalty profiles in the Yotpo admin.

You can now see a complete record of tier changes, including both upgrades and downgrades, making it easy to track shopper history.

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When a customer moves between tiers, the event is displayed using the configured for the destination tier. If a customer loses their tier entirely (for example, after opting out of the loyalty program, when there is no base tier to downgrade to, or when the loyalty program is deactivated), a event is recorded instead.

: This update applies to new tier changes going forward.

Learn more.

As shoppers increasingly use AI assistants like ChatGPT and Gemini to discover brands and make purchase decisions, we've introduced .

Yotpo recommends two ways to help AI assistants understand your loyalty program:

Visit our Help Center for step-by-step guidance on both recommendations for optimizing your program’s AI visibility.

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Customers can now qualify for loyalty tiers using points earned across participating stores in a multi-store setup when your program uses a threshold.

Learn more.