You can now combine up to two entry criteria within a tier using or logic. For example, you can require customers to spend $1,000 make 3 purchases, or meet either condition to qualify for the tier.

: Only Amount Spent and Number of Purchases can be combined within a tier. For the other entry thresholds, you can select only one per tier.

Learn more.

. You can now create targeted, time-bound promotions for specific customer audiences directly from the Yotpo admin.

, which lets you instantly award bonus points to selected loyalty members and set a defined period for them to use those points.

Use Points Drops to:

Campaigns also include performance metrics, so you can review audience engagement and purchasing behavior after launching.

You can now use the , making it easier to reward customers based on how often they shop at your store.

Use this new threshold on its own or alongside Amount Spent and Customer Tag-based tiers to build a tier program that fits your loyalty strategy.

Learn more.

We've by adding tier downgrade events to customer rewards history and customer loyalty profiles in the Yotpo admin.

You can now see a complete record of tier changes, including both upgrades and downgrades, making it easy to track shopper history.

:

When a customer moves between tiers, the event is displayed using the configured for the destination tier. If a customer loses their tier entirely (for example, after opting out of the loyalty program, when there is no base tier to downgrade to, or when the loyalty program is deactivated), a event is recorded instead.

: This update applies to new tier changes going forward.

Learn more.

As shoppers increasingly use AI assistants like ChatGPT and Gemini to discover brands and make purchase decisions, we've introduced .

Yotpo recommends two ways to help AI assistants understand your loyalty program:

Visit our Help Center for step-by-step guidance on both recommendations for optimizing your program’s AI visibility.

*

Customers can now qualify for loyalty tiers using points earned across participating stores in a multi-store setup when your program uses a threshold.

Learn more.

The Customer Service role is now available in Yotpo, giving merchants a more focused way to grant support teammates access to the areas they need without exposing configuration settings, account settings, or bulk export permissions.

This role helps merchants give support teams the access they need to resolve customer and content inquiries, while reducing the risk of accidental changes to settings or exposure to sensitive account data.

Learn more.

The new Loyalty Tiers program is now available for supported non-Shopify eCommerce platforms. Eligible stores can upgrade to the new program to access improved configuration options, flexible tier setups, and enhanced analytics.

Learn more.

You can now move the Rewards at Checkout app block to a different location in the Shopify Checkout layout. Placing it above the order summary keeps loyalty rewards visible throughout checkout, especially on mobile devices where the order summary is collapsed by default.

Learn more.

We've redesigned the Customer Profile page to deliver faster access to your customers' loyalty and referral information.

The updated experience offers improved page performance, a cleaner interface, and a more intuitive layout, making it easier to view customer activity, understand loyalty status, and manage customer inquiries.

Learn more.