Changelog
Follow up on the latest improvements and updates.
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new
Loyalty Tiers
Number of Purchases Is Now Available as a Loyalty Tier Threshold
You can now use the
number of purchases as a Loyalty Tier threshold
, making it easier to reward customers based on how often they shop at your store. 
Use this new threshold on its own or alongside Amount Spent and Customer Tag-based tiers to build a tier program that fits your loyalty strategy.
improved
Customer Management
View Tier Downgrades in Customer Rewards History
We've
improved Loyalty Tiers visibility
by adding tier downgrade events to customer rewards history and customer loyalty profiles in the Yotpo admin.You can now see a complete record of tier changes, including both upgrades and downgrades, making it easy to track shopper history.
How it works
:
When a customer moves between tiers, the event is displayed using the
Rewards history text
configured for the destination tier. If a customer loses their tier entirely (for example, after opting out of the loyalty program, when there is no base tier to downgrade to, or when the loyalty program is deactivated), a Tier dropped
event is recorded instead.Note
: This update applies to new tier changes going forward.As shoppers increasingly use AI assistants like ChatGPT and Gemini to discover brands and make purchase decisions, we've introduced
new ways to improve your loyalty program's AI visibility
.Yotpo recommends two ways to help AI assistants understand your loyalty program:
- Publish your Rewards Page in Shopify using the Rewards Page Widgets app block. This automatically enables machine-readable enhancements that make your Rewards Page easier for AI assistants to access and understand. If you're using another implementation method, see our implementation guide.
- Add a dedicated loyalty program FAQthat clearly explains your rewards, tiers, referrals, and redemption options.
Visit our Help Center for step-by-step guidance on both recommendations for optimizing your program’s AI visibility.
*
Available on Shopify & Shopify Plus.
improved
Loyalty Tiers
Points-Based Loyalty Tiers Now Support Multi-Store Setups
Customers can now qualify for loyalty tiers using points earned across participating stores in a multi-store setup when your program uses a
Points Earned
threshold.The Customer Service role is now available in Yotpo, giving merchants a more focused way to grant support teammates access to the areas they need without exposing configuration settings, account settings, or bulk export permissions.
What’s new
- The Customer Service rolecan now be assigned to support teammates in Yotpo.
- In Loyalty, Customer Service teammates can manage customers and import Loyalty points.
- In Reviews, they can moderate reviews, manage Q&A, and manage Bundle Reviews.
- In Visual UGC, they can curate visual content.
- Bulk exports, settings, analytics, billing, API secrets, and account-level settingsremain restricted to higher-permission roles.
Why it matters
This role helps merchants give support teams the access they need to resolve customer and content inquiries, while reducing the risk of accidental changes to settings or exposure to sensitive account data.
improved
Loyalty Tiers
Loyalty Tiers Now Available for Non-Shopify Platforms
The new Loyalty Tiers program is now available for supported non-Shopify eCommerce platforms. Eligible stores can upgrade to the new program to access improved configuration options, flexible tier setups, and enhanced analytics.
improved
Checkout
Customize the Placement of Our Checkout Extension
You can now move the Rewards at Checkout app block to a different location in the Shopify Checkout layout. Placing it above the order summary keeps loyalty rewards visible throughout checkout, especially on mobile devices where the order summary is collapsed by default.
improved
Customer Management
Introducing the New Customer Profile Page Experience
We've redesigned the Customer Profile page to deliver faster access to your customers' loyalty and referral information.
The updated experience offers improved page performance, a cleaner interface, and a more intuitive layout, making it easier to view customer activity, understand loyalty status, and manage customer inquiries.
improved
Loyalty Tiers
Rewards
Tier Entry Rewards Now Support Both Points & Discounts
You can now configure a tier entry reward to include both points and a discount as a single reward. This lets you combine multiple incentives without creating separate rewards!
We’ve released a
new Loyalty & Referrals homepage
designed to give you a quick, high-level view of your program performance and business impact.As part of this update, we’re also introducing a new metric:
Active Loyalty Members
(ALMs). These are customers who actively engaged with your loyalty program within the last 12 months by redeeming points or rewards.
With the new homepage, you can:
- Compare Active Loyalty Members and Redeemers in separate views
- Measure incremental revenue generated by loyalty participation
- Track customer behavior metrics like AOV, Repeat Purchase Rate, and average revenue per customer
- Analyze both long-term loyalty engagement and direct reward redemption impact
- Filter data by different reporting periods
*
Available on Shopify & Shopify Plus.
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