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Loyalty Campaigns
Introducing Loyalty Campaigns
Loyalty Campaigns are here
. You can now create targeted, time-bound promotions for specific customer audiences directly from the Yotpo admin.The first available campaign type is Points Drop Campaigns
, which lets you instantly award bonus points to selected loyalty members and set a defined period for them to use those points. 
Use Points Drops to:
- re-engage dormant customers
- reward VIP members
- support seasonal promotions
- encourage customers to make a purchase within a specific timeframe
Campaigns also include performance metrics, so you can review audience engagement and purchasing behavior after launching.