New Mailchimp Integration for Loyalty & Referrals

Connect Yotpo Loyalty & Referrals with Mailchimp using the

new Mailchimp-built integration

. Sync loyalty data to your Mailchimp audience, create automated customer journeys based on loyalty events, and personalize campaigns using customer attributes like points balance, VIP tier, and referral link.

With the new integration, you can also track loyalty activity on contact profiles and view program statistics directly in Mailchimp.

Get started

Integration setup guide
Mailchimp’s connection guide

Already using the legacy integration?

Follow our migration guide to switch to the new integration.