improved
Loyalty Campaigns
More Insights into Points Drop Campaign Performance
You can now get more details about how customers use their Points Drop rewards. The Campaigns table now shows:
- Redeemed full points drop: The percentage and number of customers who redeemed the full campaign reward or more.
- Avg. points redeemed: The average number of points redeemed by the campaign audience.
You can also hover over existing metrics (CVR and Redeemers) to see both the percentage and total number of customers.
Use these insights to understand how much of your reward customers actually use and optimize reward amounts for future campaigns.