You can now manually update a customer’s opt-in or opt-out status directly from the Customer Profile page. This allows you to immediately control a shopper’s loyalty program eligibility with the click of a button.
opt-in-customer-option
If you’re using tag-based eligibility rules (configured under Settings > Program Exclusions), those rules will override manual changes. To update eligibility successfully, make sure any conflicting include/exclude tags are removed from the customer’s profile first.